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Shopping mall promotion ideas

Malls are generally located at prime locations of any town or city; this strategic positioning of malls attracts audience from all over the city ensuring greater reach and visibility of the ad displayed in malls. We offer the best at a reasonable cost without sacrificing the quality of our services or media alternatives, as seen by the excellent response and numerous compliments we have gotten since the company’s start. Installing advertisements in high-traffic sections of the mall might result in a large reach and repetition due to multiple exposures. Your company might be of any size or age, but it must stand out if it is taken seriously.

Earlier malls were limited to major cities like Delhi, Mumbai, Bangalore etc but the mall culture boomed so drastically that in no time the malls started to pop up even in rural areas. For consumers malls are convenient infrastructures that offer them different facilities like eateries, shopping outlets and entertainment zones under one building. The availability of wide variety of stuff in one roof saves time and effort in juggling from to store to store for various items. Most malls feature dining outlets on the top level of the mall, which is an important location for mall advertising. The audience may sit, dine, and spend quality time with family or friends in this section, which offers plenty of seats. Customers are either waiting for their orders or enjoying their meal; therefore, any brand displayed here will get the most attention.

shopping mall advertising ideas

Once in the dashboard, you can schedule dates, upload artwork, and make the payment and take your campaign live. Once the payment has been made and artwork uploaded, it can take up to 48 hours to take the campaign live. To book the ad offline you can contact us through email, or phone. You can also fill the planning requirement form and share your requirement. Marketing levies should be applied to all the tenants as a basic way of funding the marketing effort throughout the year.

They are all themed around shopping, reminding people of the joy they felt due to the activity. “We will also soon launch musical events and are planning exclusive social media offers and virtual events which will have an on-ground connect for mall visitors,” Kumar tells us. To conclude, indoor advertising is the marketing statement that will help you grab attention and increase those sales figures. With tailored indoor advertising ideas 2023, you can meet the audiences with customized messaging and brand recognition. You may easily display dynamic material on digital signages and retail charging stations to engage customers and improve their shopping experiences.

Other Ad Options

Different types are standee advertisements, backlit signage, LED displays, kiosk advertising, and mall banner ads. Truth is, all the branding and marketing strategies have been working great for shopping malls until a whole new generation started hopping in— a generation that has been born with a digital outlook on the world. Shopping malls offer a lucrative investment option because of their high revenue potential.

Every project we work on is designed to attract, intrigue, and pique people’s attention. Few aspects common to all of us is that we are all consumers and reasons for a business firm to come into being is the presence of consumers who have unfulfilled, or partially fulfilled needs and wants. Consumer behaviour is the study of how people buy, what they buy, when they buy and why they buy.

What can be a better place to hang out with your friends and family than a mall? It’s the best escape from the scorching heat outdoors in a country like India, where the weather is hot for most part of the year in most parts of the country. It offers great ambience and comfort where you can leisurely spend time and simultaneously shop. Plus, malls have stores selling the best of brands in all categories, be it clothing, accessories, footwear, electronics, jewellery, food and beverage…. On digital, they announced a fashion sale campaign, offering 40 to 50% off on over 100 brands. The products were showcased on Instagram, along with prices, to attract customers to visit the mall and shop.

Floor graphics can be customized into 2D and 3D designs, making it attention-grabbing even inside a confined retail space. The size and format of the ad and whether it is digital or static affect the cost. Malls feature large lobbies and open areas in front of mall doors that marketers may utilize to display banners, hoardings, and other types of advertising. Customers may choose from various ready-to-use and customizable branding choices at Excellent Publicity, all of which are tailored to their specific demands and budget. Shopping malls have the distinct benefit of advertising and promoting items while also selling them on the same grounds.

Loyalty Program Companies in India- How Does they Help Retail Businesses?

The cost of an ad is determined by whether it is shown inside or outside the mall. Advertisements on the ground floor and in the food court will be more prominent than those on the second and third floors. If you are searching for thebest cinema advertising agencies in Mumbaior across the country, Khushi Advertising is your one-stop solution.

Later Titan launched retail showrooms in the organized retail sector. With the passage of time new entrants moved on from manufacturing to pure retailing. Retail outlets such as Food world in FMCG, Planet M and Music world in Music, Crossword in books entered the market before 1995. Shopping malls emerged in the urban areas giving a wagah rice world-class experience to the customers. Today retail industry is the largest industry in India, with an employment of around 8% and contributing to over 10% of the country’s GDP. Retail industry in India is expected to rise 25% yearly being driven by strong income growth, changing lifestyles, and favourable demographic patterns.

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